Natalia Sergevna

CUSTOM LOGOTYPE

I worked on this custom logotype for Natalia Sergevna. Natalia Sergevna is a coach and psychoanalyst. She strives to show her clients that they can become an author of their own lives and grow to their full potential.

I worked on this project with Alexandra Lunn Studio, a London-based branding and design studio.

“Natalia came to us for a brand refresh as she wanted to stand out from the crowd and get her message across clearly. We began this project by conducting in-depth research on her audience, clients and competitors. After gathering comprehensive research we began our creative process and started developing colour, type and image, as well as the social media and digital strategy. This brand needed to speak the same language as the competitor lifestyle coaches, communicating a strong, mature and clear approach to instill credibility and client trust.” –Alexandra Lunn Studio

Illustrations by Holly Moxham
Images from Alexandra Lunn Studio