Owa Sylvia

LOGO DESIGN

Owa Sylvia makes indoor dresses for going places in a small factory in Marikina.

Owa Sylvia, formerly known as Sylvia Borja, is a distinguished couturier who transitioned her expertise into crafting ready-to-wear dresses during the latter stages of the pandemic. The brand is a testament to Sylvia Borja's enduring legacy and commitment to delivering meticulously crafted garments for a discerning clientele.

The logo embodies a blend of vintage charm and contemporary allure, prompting the question, “Is this vintage or are this new?” This duality pays homage to Sylvia Borja's transformation into Owa Sylvia, seamlessly melding heritage with modernity.

The visual references for the various script studies were drawn from vintage brands. However, the primary inspiration for the letterforms stemmed from an inscription found on the back cover of Cannell, H., & Sons’ Complete Catalogue of Golden Seeds (1898). This served as the foundation for the rounded letters, low x-height, and charming idiosyncrasies observed in the type design.